About Lana

I support good bananas who are making the world a better place.

Pleased to meet you!

Do you need a Web site to grow your business? An experienced copywriter to help shape your message? Help with email marketing? It’s all here.

My name is Lana Walker, Head Pâtissière at Good Banana. I've been developing Web sites since (almost) the dawn of the Internet. I'm also an award-winning business communicator and a chocolate connoisseur. Of course I like bananas.

With a background in publishing, technical communication, marketing, training and development, and teaching, I bring a whole bunch of knowledge and skills to Good Banana Web Design.

More about my background

How I started designing Web sites...

I needed a site when I became a freelance business writer. So I learned to use Microsoft FrontPage and Adobe Dreamweaver, two popular Web design programs at the time. Because I had a publications background, creating a Web site was a piece of cake. As my capabilities grew, I offered my services to family and friends. My best friend had become a psychotherapist, and I was honored to build her site. With a deep interest in health and wellness, I began designing sites for therapists and coaches. I love working with people who are making the world a better place. My clients today include wellness professionals, small local businesses and authors.

What has changed the most over the years...

One word. WordPress! It started out as blogging software. Now it's one of the most popular Web site creators in the world. It's used by solopreneurs, small businesses, multinational companies, and universities. The introduction of page builders for WordPress, such as Beaver Builder and Elementor, has taken WordPress to a new level. Almost anyone, anywhere in the world, with Internet access and computer skills, can create a beautiful Web site. That's good news and bad news... A beautiful site isn't necessarily an effective site.

What makes an effective site...

An effective site does what you want it to do, such as establish credibility, generate leads, provide information, sell products, and so forth. As the daughter of a solutions-oriented dad and a systems-oriented mom, I approach Web design with their mindsets.

Why hire me instead of your local computer geek or your cousin who does Web design...

Is the computer geek or cousin an experienced Web designer + copywriter + search engine optimizer + subject matter expert? Do you like their personality and approach? If the answer is no, let's talk 🙂

3C Web Design Process...

Creating a Web site requires steps that need to be done in the right order to be successful. It requires an understanding of purpose, target audience, goals, and many other considerations.

My 3C Web Design Process™ is the key to creating a Web site that will help you grow your business: Clarity, Content, Container

Before one pixel is designed, we get clear about what your business does, who your target audience is, and what you expect your site to accomplish.

We talk about your business identity and branding, and see if you have those in place or need help creating them. We talk about how your Web site will fit into your marketing plan.

We talk about your site content — your written message, imagery, calls to action, and so forth. All of these should support your site goals. We discuss who is responsible for creating, writing or supplying the content, timeline and due dates.

Next, we move on to designing the visual presentation of the content. I design the "look and feel" of the site based on a project brief.

When everyone is happy with the design, I begin building your site. I drop in your copy, add images, do a bunch of other things under the hood, and fiddle and fuss until your delicious site is worthy for the world to see.

"During this process not only did my web site take shape, I did too. I now speak clearly about what I do, the clients I like to work with and the results I produce. Even though I have been coaching for many years, this process deepened my own understanding and appreciation of my skills and dedication to my clients and the coaching profession."

~Merle McKinley, Master Certified Coach

Merle McKinley, Professional Certified Coach

Sound Good?

I love working with clients who recognize the value of a Web site designed to support their business goals. And they're willing to invest the time, money, energy and focus to co-create it.

Get a taste of my 3C Web Design Process™ in a free 30-minute phone consultation.

YES, LET'S TALK!