3 Simple Ingredients
Designing and building a Web site is much like designing and building a house or magazine. Or creating a delicious banana cream pie.
It's a process that has several phases. If you skip a phase or get them out of order, you may end up with a beautiful house built on shifting sand, a magazine no one will read, or no dessert.
Web design is both art and science. It's a wide open field with players of varying skill level and experience. For people looking to hire a Web designer, it can be a minefield. One designer might have a degree in visual design, while another is a software developer — or your neighbor's cousin who's "pretty good with computers." But are they actually qualified to create your site?
We want to make the Web design process easier to understand so you can make better choices.
For each project, we follow our signature recipe — 3C Web Design Process™.
Phase 1 - Clarity
Your Business + The Purpose of Your Web Site
First things first!
In this first phase, we ask lots of questions to get crystal-clear about your business and what you want to accomplish by having a Web site.
Here are some typical questions:
- What is the name of your business?
- What does the business do?
- What are your products and services?
- Who does your business serve?
- Who are your ideal clients/customers?
- What sets you apart from your competition?
- What are your unique selling points?
- Why do you want a Web site?
- What are the goals for your site?
- What are the most-wanted actions you want site visitors to take?
- How will you measure the effectiveness of your site?
- Do you have a marketing plan? What is it?
- How does your Web site fit into your sales and marketing plans?
Phase 2 - Content
The words + imagery + other things that support your goals
Everything that is content — the words, images, videos, audios, etc. — needs to align with the goals for your site. So in this phase, we guide you in writing your site copy (words) based on the discoveries from Phase 1. You also provide us your logo, and any images, video or audio files you want to include.
If you need additional help to write your site copy, we recommend hiring a Web content development specialist (also known as Web copywriter, content strategist, content marketer) who is familiar with your line of work. Good Banana or a vetted associate may be available depending on workload — just ask!
Phase 3 - Container
The visual representation + physical holder of your content
Designing the "container" is usually the most enjoyable phase. And it's the phase most think of as Web design. Good Banana takes all the words, imagery and other elements, and designs the site to support the site goals.
Following this 3-phase process is fundamental to designing an effective Web site. Make sure you know what you're getting when you hire a Web designer.
My website is a direct reflection of me and my work and I am proud of both. I owe this to Lana and her skill in bringing out the best in her clients, several whom I know personally. I have seen her do it again and again…she is masterful in assisting people whose work is not always easy to describe. By working with Lana, their artful business becomes a vibrant and successful business. —Merle McKinley, MCC
Good Banana Web Design creates delicious Web sites for small businesses, independent professionals and other assorted good bananas who are making the world a better place.
Get a taste of our 3C Web Design Process™ in a free 30-minute discovery call.